Analyzing what your competitors do (or not doing) is another effective thanks to finding suitable keywords that help drive traffic to your blog. For instance, SEMrush’s Keyword Gap tool reveals keywords that your rivals are already ranking for and suggests relevant opportunities for your domain to focus on.
Using the pain points, questions, and topics that you’ve already documented — also as the other relevant terms or phrases that are associated with your product, business, or industry — you’ll start to compile an inventory within your keyword tool.
When starting a blog from scratch, it’s highly recommended to specialize in keywords that hit a “sweet spot” between high search volume and low keyword difficulty. Another term for this is often “keyword efficiency.”
Keyword research is vital. To conduct this process efficiently and effectively, it’s helpful to possess access to a reliable source of keyword data so you’ll quickly discover which keywords attract the very best monthly volume, as well as how difficult those keywords are to compete for.
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